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KEVIN HARVICK INC.’S LUCKY CHARM RETURNS FOR 2011 SEASON
THE ARMOUR® VIENNA SAUSAGE PAINT SCHEME, WHICH IS FOUR- FOR- FOUR AT KEVIN HARVICK INC., WILL SERVE AS PRIMARY SPONSOR FOR MULTIPLE EVENTS IN 2011
KERNERSVILLE, N.C. (November 12, 2010) — Kevin Harvick Inc. (KHI) has a lucky charm with the Armour® Vienna Sausage paint scheme. KHI co-owner Kevin Harvick has driven in three NASCAR Nationwide Series events where the Armour® Vienna Sausage paint scheme has adorned the sides of the No. 33 KHI Chevrolet. Harvick has visited victory lane with the Armour Vienna Sausage paint scheme all three times. Harvick and Armour® raced to victory at Nashville (Tenn.) Superspeedway and Richmond (Va.) International Raceway in 2010 and also partnered for Harvick’s history-making win in 2009 at Bristol (Tenn.) Motor Speedway when he recorded his first-career victory in a KHI-owned Nationwide Series entry.
Most recently Armour® Vienna Sausages rode along for another historical win as four-time Truck Series champion Ron Hornaday won his first-career Truck Series victory at Martinsville (Va.) Speedway in October 2010.
The “lucky charm” paint scheme will return to KHI in 2011 to serve as primary sponsor for four race events in both the Truck and Nationwide Series. The Armour® Vienna Sausage colors will be represented in Truck Series events at Darlington (S.C.) Raceway on the No. 2 Truck and Atlanta Motor Speedway on the No. 33 Truck. Armour® Vienna Sausage will have representation in the Nationwide Series at Talladega (Ala.) Superspeedway with driver Kevin Harvick and Bristol (Tenn.) Motor Speedway with driver Elliott Sadler. Armour® Vienna Sausage will also serve as an associate sponsor on the No. 33 KHI Nationwide Series and the No. 33 Truck Series entries when they are not the primary sponsor.
“We are very pleased and excited to extend our partnership with KHI for another year,” said Eric Hintz, Vice President of Marketing for Pinnacle Foods. “Kevin and DeLana Harvick and their entire team are absolute professionals and represent our brands like Armour Vienna Sausage and Vlasic Pickles so well.
We’ve been very fortunate to visit victory lane with the Armour Vienna Sausage car/truck every time we’ve raced,” Hintz continued. “Is it lucky? I’d like to think that the hard work by everyone on the KHI team coupled with some great driving sets up the team for success. Maybe there’s a little Armour Vienna Sausage magic too.”
KHI co-owner Kevin Harvick also looks forward to enjoying the benefits of the Armour® Vienna Sausage relationship. “I’m very proud that Armour® Vienna Sausage and Pinnacle Foods are going to continue their relationship with KHI. The paint scheme has gone undefeated in the Nationwide Series, and now they’re undefeated in the Truck Series as well. At KHI, we are proud to not only help them grow their brand awareness, but we are even happier to help them expand their business with the relationships we have been able to foster within the program. It will be a lot of pressure on the drivers who get to run the paint scheme next year, but I’m sure they will all be up to the challenge.”
It seems that regardless of who climbs behind the wheel, when the blue and gold colors of Armour® Vienna Sausage are on the hood and quarter panels of a KHI race vehicle, they somehow always find their way to victory lane. The scheme has become a true modern day lucky charm.
About Pinnacle Foods:
Pinnacle Foods Group LLC, with offices in Mountain Lakes and Cherry Hill, New Jersey, is a leading producer, marketer and distributor of high-quality branded food products in the frozen foods and dry foods segments. The dry foods segment consists primarily of Duncan Hines® baking mixes and frostings; Vlasic® pickles, peppers and relish; Armour® canned meats; Open Pit® barbeque sauce and Mrs. Butterworth’s® and Log Cabin® syrups and pancake mixes. The frozen foods segment consists primarily of Aunt Jemima® frozen breakfasts; Swanson® and Hungry-Man® frozen dinners and entrees; Van de Kamp’s® and Mrs. Paul’s® frozen seafood; Celeste® pizza; Lender’s® bagels; and Bird’s Eye ® vegetables and dinners.
About Kevin Harvick Inc:
Kevin Harvick Inc. (KHI), established in 2001 by Kevin and DeLana Harvick, is an 80,000 sq. ft. facility located in Kernersville, N.C. Home of the 2009 NASCAR Camping World Truck Series championship team, KHI enters 2010 in its seventh full year of competition with two full-time Truck Series teams and one full-time Nationwide Series team. Four-time Truck Series champion Ron Hornaday returns to the helm of the No. 33 Truck team looking for his fifth title and third championship for KHI (2009 and 2007), while Sprint Cup series stars Kevin Harvick and Elliott Sadler guide the No. 2 Truck team. Two-time NASCAR Nationwide Series champion Harvick will again shine as the lead driver of the No. 33 Nationwide Series team as he continues to make his mark in motorsports and establish KHI as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit www.KevinHarvickInc.com.
Kevin Harvick
No. 33 Armour Chevrolet Impala
Virginia College Savings 250 Race Recap
Harvick Wins In Dominating Fashion at RIR, Earning the Pole and Leading the Most Laps
Ties Mark Martin with Five-Career Nationwide Series Wins at RIR
RICHMOND, Va. (September 11, 2010) - Kevin Harvick won the Virginia College Savings 250 in dominating fashion behind the wheel of the No. 33 Kevin Harvick Inc. (KHI) Armour Chevrolet at Richmond (Va.) International Raceway (RIR). The win marked his third Nationwide Series win thus far in 2010. Earning his 22nd-career Nationwide Series pole, Harvick led 170 of 250 laps on his way to his 37th-career Nationwide Series victory during Friday night's Virginia College Savings 250 at RIR.
"We had a great car from the start," said Harvick following his victory. "It was a little closer at the end of the race than we would have liked, but I'm sure it was exciting to watch. The guys did a great job preparing this car and it showed as we were able to win the pole and the race. We've been competitive in all of the new car races and this time we were able to finish the job. I have to thank everyone on this program and with Armour Foods on the car, the paint scheme is undefeated. It was a great night for the team."
Running the fastest lap of the qualifying session, Harvick secured his third pole of the season. Immediately pulling in front of the field when the green flag waved, Harvick continually ran the fastest lap times on the track, leading the first 109 laps before having to make a scheduled pit stop on lap 110. With the race continuing under green, Harvick gave up the lead to pit for four tires, fuel and an air-pressure adjustment to help with the tightness of the car. With several cars pitting early in the race under caution, Harvick had to wait until lap 133 to regain the lead as the round of pit stops completely cycled through the field.
Taking advantage of the long green-flag run, Harvick was able to pull away from the field, holding a two-second lead over second place when the caution waved on lap 140. The team decided to bring Harvick down pit road for four tires and fuel. With 105 laps remaining in the race, crew chief Ernie Cope informed Harvick that should the race remain under green-flag conditions, he could make it to the end of the race on fuel. Harvick restarted fourth on lap 148 as a couple of cars opted to stay on track under the caution.
Moving up in the field, Harvick was scored in second on lap 156 when the caution waved for a blown tire on the No. 21 car and again on lap 165 when the No. 10 car spun in turn two. Restarting the race on lap 169 from second, it took Harvick several laps to catch leader Brad Keselowski, but on lap 198, Harvick reassumed the lead.
As the final caution waved on lap 203, the decision was made to come to pit road for a routine pit stop of four tires and fuel. With a fast stop by the No. 33 team, Harvick was able to maintain his position on pit road, but with two cars opting not to pit, Harvick restarted the race in the third position on lap 210. Quickly retaking the lead on lap 211, Harvick held off a hard charging Brad Keselowski to earn his 37th-career Nationwide Series win and fifth Nationwide Series win at Richmond. The win ties Harvick with Mark Martin for the most career Nationwide Series wins at the 0.75-mile track and marks Harvick's first Nationwide Series win from the pole position in a KHI car.
Following Harvick across the finish line was Keselowski, Trevor Bayne, Ricky Stenhouse Jr. and Reed Sorenson.
About Pinnacle Foods:
Pinnacle Foods Group LLC, with offices in Mountain Lakes and Cherry Hill, New Jersey, is a leading producer, marketer and distributor of high-quality branded food products in the frozen foods and dry foods segments. The dry foods segment consists primarily of Duncan Hines® baking mixes and frostings; Vlasic® pickles, peppers and relish; Armour® canned meats; Open Pit® barbeque sauce and Mrs. Butterworth's® and Log Cabin® syrups and pancake mixes. The frozen foods segment consists primarily of Aunt Jemima® frozen breakfasts; Swanson® and Hungry-Man® frozen dinners and entrees; Van de Kamp's® and Mrs. Paul's® frozen seafood; Celeste® pizza; Lender's® bagels; and Bird's Eye ® vegetables and dinners.
About Kevin Harvick Inc.:
Kevin Harvick Inc. (KHI), established in 2001 by Kevin and DeLana Harvick, is an 80,000 sq. ft. facility located in Kernersville, N.C. Home of the 2009 NASCAR Camping World Truck Series championship team, KHI enters 2010 in its seventh full year of competition with two full-time Truck Series teams and one full-time Nationwide Series team. Four-time Truck Series champion Ron Hornaday returns to the helm of the No. 33 Truck team looking for his fifth title and third championship for KHI (2009 and 2007), while Sprint Cup series stars Kevin Harvick and Elliott Sadler guide the No. 2 Truck team. Two-time NASCAR Nationwide Series champion Harvick will again shine as the lead driver of the No. 33 Nationwide Series team as he continues to make his mark in motorsports and establish KHI as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit www.KevinHarvickInc.com.
STATS RECAP
September 10, 2010
Richmond (Va.) International Raceway
Virginia College Savings 250
Race: 27 of 35
Driver: Kevin Harvick
Started: 1st
Finished: 1st
Owner's Point Standings: 3rd (+ 1 spot, 232 points out of 1st)
Race length: 250 laps/187.5 miles
Banking: 14-degrees in turns
8-degrees on the frontstretch
2-degrees on the backstretch
Track layout: 0.75 mile
Shape: D-shaped Oval
Number of Laps Led: Four Times for 170 Laps
Number of Race Cautions: 6 for 30 Laps
First Practice: 4th (22.200 seconds; 121.622 mph)
Second Practice: 7th (22.467 seconds;120.176 mph)
Final Practice: 2nd (22.176; 121.753 mph)
Qualifying: 8th (31.020 seconds; 178.723 mph)
Next on the Nationwide Series Schedule:
Date: September 25, 2010
Track: Dover (Del.) International Speedway
Event Name: Dover 200
Driver: Kevin Harvick
Sponsor: Kevin Harvick Fan Club Chevrolet
Broadcast Time: 3:00 p.m., ET on ESPN2 and 3:00 p.m., ET on MRN Radio
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