Sponsorship and Events


Drive your brand awareness, build your business and reach your consumers with sponsorship of teams and drivers.

Supporting a race team will bring new consumer excitement and allow you the ability to reach new customers.

Millions of race fans support brands that support their sport. They are some of the most loyal consumers and continue to support the sport they love by buying your products.

Build your new brand or support a brand that needs be re-introduced to consumers leveraging these marketing assets.

Why sponsor team/driver? Sponsor's Opportunity

  • Receive highest levels of brand awareness, brand image and reach utilizing Motorsports
  • Build your brand while gaining consumer loyalty
  • Motorsports is the most gender neutral sport and can support any brands needs
  • Measure success with increased awareness and Return On Investment
  • Be the leader in your category on and off the track utilizing team/driver assets
  • Can objectively measure success against imperative

Why AMG? Sponsor's Gain

  • Relationships and Knowledge with all teams and drivers in the Marketplace
  • Management all aspects of relationship/negotiation between the team/driver and client
  • All negotiations with team and/or driver
  • Management all aspects of execution of team/driver to ensure greatest Return On Investment
  • Leverage entertainment events with food, drink and your driver appearance to bond with key stakeholders within your brand's business circle
  • Create programs for customers/consumers to give them a lifetime experience that will never be forgotten
  • Utilize for employees to motivate, reward or increase sales

Why AMG? Sponsor's Gain

  • Hospitality and Suite Management
  • Turnkey ticket, event and experience management (collateral, decorations, themes, brand enhancement)
  • Brand Ambassadors (We learn your business so that your clients questions are answered)
  • Our relationships with vendors, racetracks become your asset
  • Experience in Pit tours, driver/owner greetings